27 | Postage And Packaging
Postage and packaging is one of those funny issues that you don’t really have to grapple with until you have to do it yourself - but as a creative product business, receiving an item is probably the first experience a customer will have with you and your products, so ensuring that the delivery experience is good, and that you make a good first impression, is almost as important as the product itself. In episode 27 of The Resilient Retail Game Plan, I want to break down the nuts and bolts of P&P so that you can streamline the process of getting your items out to your customers and avoid the pitfalls of material costs and abandoned online shopping carts. We’ll start by looking at packaging and the importance of the unboxing experience, as well as how to test the safety and security of your packaging options and how to ensure those materials aren’t undercutting your profits - and we’ll look at how to underpromise and overdeliver on postage, where we can use statistics like average order values to help set smart postage limits to encourage people to move all the way through the checkout experience and make that all-important purchase.