4 | Great Products Sell Themselves

If you want to sell more as a creative product business you need to be as passionate as I am about those products at the centre of your business - why else start a business if you’re not going to create fantastic products? I always say “The best sales strategy is a great product strategy” and this involves a number of approaches - from the way you interact and relate to your customer base to revising, refining, and renewing your product lines. So, join me in this episode of The Resilient Retail Game Plan as I outline the tools and methods that will help you to find your niche and to steadily grow your business through the strategic management and ongoing evolution of your own fantastic products.  Businesses mentioned in this episode: Bibblyboo bibs https://www.bibbilyboo.co.uk/ Vintage Sister https://vintagesister.co.uk/

Om Podcasten

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.