81 | Classics, Candles, Community And Circularity With Thalia Caddy Of Wild Books

In episode 81 of The Resilient Retail Game Plan, I speak to Thalia Caddy. As a theatre manager hit hard by the pandemic, Thalia wanted to create opportunities for the moments of escapism that were all but stripped from the national playhouses by numerous lockdowns. Enter Wild Books, a business with circularity and community writ large from page one, where Thalia bundles pre-loved literature with hand-made candles that immerse you in each book’s location.  In today’s episode, we talk about getting people to think about their purchases differently, taking people along on the journey and being transparent, as well as what it takes to build a community, how to introduce a subscription service and creating a recycling scheme. To connect with Thalia and Wild Books head over to: https://www.instagram.com/wildbooksco/ https://www.botanyandbooks.co.uk/ (changing to wildbooks.co May 2022) Use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

Om Podcasten

Welcome to the Resilient Retail Game Plan. A podcast for anyone wanting to start, grow, or scale a profitable creative product business with me, Catherine Erdly. The Resilient Retail Game Plan is a podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry and showing you how you can use them in your business.