When it comes to the world of e-commerce, the name Etsy has become pretty much synonymous with small businesses, especially in terms of hand-made products and independently-crafted gifts. Since its foundation in 2005, the platform has changed a great deal on its own terms but has also kept pace with the shifting landscape of the internet, the rise (and dominance) of social media, and the general advances in digital tech. For all these reasons, Etsy remains an invaluable tool in the selling kit of almost any small product business, whether you’re an established business owner or just starting out, and in today’s episode of The Resilient Retail Game Plan I speak to seasoned Etsy seller and expert, Lauren Keplinger, about how to make the most out of the platform. An active seller since 2012, Lauren’s success with her monogrammed baby products has seen her go on to help businesses with their Etsy performance whilst helping them maintain a healthy work/life balance. In this podcast, we discuss the benefits of Etsy’s built-in traffic and brand name recognition, the core differences between the platform's international markets and the expectations from customers on the visual presentation of your products. We also drill down into what Lauren has coined ‘Hyper Narrow Markets’ and debate the need for highly-specific products lines in a crowded and competitive marketplace. Check out Lauren’s services at https://www.laurenkeplinger.com/ Browse her wonderful baby products at https://www.etsy.com/shop/FunkyMonkeyChildren Listen to Lauren’s own podcast ‘Crickets to Cha-Chings’ at https://www.laurenkeplinger.com/podcast Connect with her at: https://www.instagram.com/lauren.keplinger/ https://www.youtube.com/channel/UC9TgtrJdkO_K634jtyi0S8g Use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.