96 | Brand Building, Pivoting And Sustainability With David Abrahamovitch
In episode 96 of The Resilient Retail Game Plan, I speak to the founder and CEO of Grind Coffee, David Abrahamovitch. Since starting with their first high-street space in Shoreditch back in 2011, Grind has expanded across the capital and into the homes of coffee lovers everywhere, with their amazing home compostable coffee pods and subscription service. After nearly a decade of hard work building their brand and refining their products, the footfall at Grind’s physical shops (as did everyone’s) ground to a halt in 2020 as COVID-19 swept across the globe. However, thanks to making the right investments, the right choices, and a considerable dollop of luck, Grind were able to pivot from having their digital offering account for less than 1% of their business pre-pandemic shift to replacing all the business they lost as a consequence of the pandemic - and the business has been forever changed since. In today’s podcast, we discuss the critical importance of brand building and how your physical and digital offerings need to be working in tandem to make the best gains. We also talk about the confusion surrounding modern sustainability credentials, the greenwashing that comes with it, as well as some of the incredible statistics when it comes to coffee production and the subsequent waste the industry produces. Check out Grind at: https://grind.co.uk/ https://www.instagram.com/grind/ https://www.facebook.com/grind