The Rest Is...4 Out Of 5 PRs Are Abysmal At Their Jobs! (With Charles Orton-Jones)
4 out of 5 PR professionals are abysmal at their jobs. That is the view of this week's fantastic guest, Charles Orton-Jones, who joins Jacki and Lyle for - as the title suggests - an extremely interesting chat! Charles is the Founder & Editor of Business Age, an online publication specialising in entrepreneurship and revolutionary business thinkers. He is also a business journalist, specialising in entrepreneurship and small businesses, and has previously been the editor of EuroBusiness magazine and deputy editor of Real Business magazine. He has also written for the likes of The Guardian, Financial Management, and the CBI's magazine, Business Voice, and he won the prestigious PPA Business Writer of the Year award in 2006. In a wide-ranging episode, Charles breaks down his view, citing the lack of excitement in the industry compared to the madness of Fleet Street several years ago, the absence of passion, creativity and fun that goes into contemporary content writing (possibly as the result of the collapse of English Literature as a degree at British Universities), and how PRs are scared to push back with their clients. Charles emphasises his enthusiasm for PRs, and how important they are to the modern-day business landscape, before offering some great tips on how they can improve. These include making one point per article, the use of dynamic photography in any piece of written content, and writing a piece as if you were writing to entertain friends of family to actively engage with your target audience. Charles and Jacki share stories of their previous experiences in the journalistic space, including an unbelievable tale involving one of Charles' former colleagues and his work in Hong Kong! All this alongside some outstanding references to the likes of the Guardian's Marina Hyde, James Marriott and Simon Cooper at The Times, and Charles' personal writing hero, Adrian Chiles, and this episode is a must-listen for anyone looking to improve their PR practices!Charles and the team at Business Age have written an excellent article which offers tips to anyone looking to improve their content writing, and it can be found here: https://www.businessage.com/post/the-writers-studioFor the excellent blog by Dan Luu, referenced in this episode, head to: https://danluu.com/For the Milton Friedman video - 'No One Knows How To Make A Pencil Except Spontaneous Order' - also referenced in this episode, head here: https://www.youtube.com/watch?v=DNp_qGZ7c68Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.