The Rest Is...Microsoft vs. Activision (With Eric Kress)
This week on The Rest Is...PR, Jacki and Lyle are joined the by the absolutely brilliant Eric Kress. Eric is the Principal at Gossamer Consulting Group, and one of the contributors to the sensational Deconstructor of Fun podcast. In an incredible career, Eric has also been a strategic consultant at the likes of Sega, Google and Warner Bros. Games, a Product and Marketing Manager at EA, and has an Advisory Consultant at Amazon to name a few!In an exciting and brilliantly raucous conversation, Eric talks to Jacki and Lyle about setting up his own consulting group, coming to the rescue on Deconstructor of Fun and his contributions to the likes of 'TWIG' (This Week In Games) and 'Kress's Corner', his top tips when it comes to podcasting, and ultimately the elephant in the room in the gaming industry right now - Microsoft's attempted acquisition of Activision! Eric also tells Jacki and Lyle about his healthy scepticism towards PR, how this contributed to his career to date, and the impact he believes PR is having on this incredible acquisition saga! Jacki talks about her own experiences of companies believing their own PR and ultimately getting into trouble, before Lyle cheekily extends an invitation to Microsoft Gaming CEO, Phil Spencer. CD Projekt, Call Of Duty, sponsorship agreements - nothing was off the table in this fantastic episode!Head to https://www.deconstructoroffun.com/ to listen to Eric on the Deconstructor of Fun podcast!For more info on Gossamer Consulting Group, head to http://gossamercg.com/.Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.com Hosted on Acast. See acast.com/privacy for more information.