The Rest Is...Stakeholder Management & Football Fan Engagement (With Kevin Rye)
This week, Jacki and Lyle are joined by the fantastic Kevin Rye. Kevin is the founder of Think Fan Engagement, which publishes the annual Fan Engagement Index and the Fan Engagement Pod. It advises clubs, organisations and brands on their relationships with fans, strongly advocating a culture of listening. Kevin's career in football began as an activist fan of Wimbledon FC/AFC Wimbledon. He subsequently worked for Supporters Direct and SD Europe, advising fans, clubs, governing bodies and government, as well as leading on PR and policy for the organisation. Since 2015 he has been a consultant to clubs & fans, and he is currently doing some work for Bristol Rovers Football Club among others. In an episode that, it's safe to say, Lyle was very excited about given his passion for football, Kevin discusses the complexities of stakeholder engagement and management, and its cousin, fan engagement, and how football clubs are constantly striving to do more to engage with their member communities. Jacki outlines how football 'clubs' are exactly that - clubs - and analyses the differences between these organisations and the likes of Dimoso and other businesses. Lyle laments the continued impact of money in the football industry and how it can sometimes lead to fans being ignored in favour of more commercial decisions, before Kevin offers examples of good fan engagement within the industry, and what Think Fan Engagement will be looking to do in the near future.For more on the brilliant work being undertaken by Think Fan Engagement, such as the Fan Engagement Index and the Fan Engagement Pod, head to: https://fanengagement.net/And Kevin wrote an excellent article entitled 'Fan Engagement - Listening or Marketing', which can be found here: https://fanengagement.net/fan-engagement-listening-or-marketing/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.