The Rest Is...Strategic Communications In PR

In the latest episode of The Rest Is...PR, Jacki and Lyle talk through another in the list of types of PR covered in the series - Strategic Communications. The discussion has a bit of a twist, however, as our hosts discuss strategic comms through the prism of a current affairs news story. Namely, the ongoing demonstrations organised by environmental protest organisation - Just Stop Oil. Using this example, Jacki and Lyle define what strategic communications means in the context of PR, how it is important to have a clear message and a call to action whenever you are engaging in this type of communication, and how despite their cause being extremely worthwhile and pressing, Just Stop Oil have demonstrated some shortcomings in terms of their messaging and overall strategy that may have caused more harm than good to their protests.Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Join PR guru, Jacki Vause, and actor, musician and comms pro, Lyle Fulton, for a PR take on all the latest current affairs news stories!Jacki and Lyle will be also joined throughout the series by guests from a variety of industries, and no stone will be left unturned!What Jacki and Lyle discuss...can be chosen by you! Get in touch via lylefulton@hotmail.com, or head to www.therestispr.com for more info!Views and opinions shared on this podcast are those of Jacki Vause and Lyle Fulton and do not reflect the views, opinions, or work undertaken by Dimoso/Six Cygnets. Hosted on Acast. See acast.com/privacy for more information.