The fragrance market's challenges and solutions

The fragrance market's challenges and solutions, including distribution and finding the perfect "blend" of online and offline. Niche fragrance has the floorspace, but how will that affect distribution going forward? There are two good ways to do digital in-store: support online sales and make good offers for in-store shopping. A VidMob survey found that 1000 Instagram users purchased directly from the app. We tell you what drives the results.

Om Podcasten

Your daily resource for the retail, fashion and product business news and information. We keep it short and insightful. Not every piece of news makes it in - only what's notable. ◇ 🎙️The podcast is a pulled together and hosted by the team of industry veterans at Retail Assembly. We work with blue-chip brands, retailers, and fashion organizations around the globe, advise at accelerators and incubators, and are plugged into higher ed institutions. We hope you enjoy our news edit. ◇ Happy commuting. ◇ Instagram: @retailagency Linkedin: https://www.linkedin.com/showcase/career-development-fashion-and-retail/