Embracing the New Omnichannel Retail Landscape with Spark Strategy
Discover the transformative power of an integrated store and online strategy as we explore the journey with Reid Thornton and Adam McFain, the brilliant minds behind Spark Strategy. From their serendipitous beginnings at Walmart to the innovative solutions they crafted for the retail giant, Reid and Adam share about the transformative power of an integrated store and online strategy. Reid recounts a chance encounter with Walmart's chief merchant that led him to Arkansas, while Adam reflects o...