The Digital Transformation of PICARD; A 94-Year-Old Legacy Retailer

In this episode, we have with us here today is Johannes Montag, Head of eCommerce at PICARD. PICARD is a family concern that has been passing on their love for beautiful leather goods to the next generations over the years. Made using natural materials, equipped with traditional bag-making craftsmanship with creative design at its core, here’s how this 94-year-old legacy company is undergoing its digital transformation.

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Conversations with CEOs, CTOs, investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up the billion-dollar retail industry. We explore the state of the retail industry today, the potential for personalisation on a scale, AI’s role in the future of retail, and more. We’ve spoken to some amazing change-makers from thredUp, Milaner, Ashley Stewart, Macy’s, Nasty Gal, USPL, Yoga Club, Tata Cliq, Mercado Libre and will continue to feature leaders in this series. Subscribe to our podcast to understand how these decision-makers are influencing worldwide fashion retail!