070 Why we don’t follow money advice, with Dr Moira Somers
Have you ever sought financial advice? And if so, did you act on the advice given? If you didn’t follow the advice you received, you’re not alone. Too often, the advice is sound (hopefully) and you’re eager, but for some reason nothing happens. Neuropsychologist and financial change expert, Dr Moira Somers, recognised this pattern in her work and was concerned about the well-being of her clients and the lost opportunities. So, she decided to investigate further. Dr Somers has published a book called ‘Advice that Sticks’ which examines the five main factors that determine whether someone will follow through with financial advice and joins me to discuss her findings. Listen here on episode 070 of The Retirement Café Podcast