Can Run Outpace Outdoor? Plus: Are U.S. Outdoor Brands at Risk Abroad?

It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following topics that have emerged over the past week (or so):Comeback brand feedback & Eoin's surf brand game: We discuss the listener feedback to last weeks episode where we nominated the candidates for 2026 comeback brand of the year and Eoin quizzes Colin & Producer Dave about their knowledge of current up and coming surf brands. (04:05)Topo has themselves a quarter and continues the trend of running brands showing big growth which begs the question, can run overtake outdoor like outdoor once overtook surf and ski? (14:56)Adidas releases a new shoe designed just for running on the treadmill. No really, they did that. (21:55)The Rock Fight Lightning Round! This weeks fast acting topics: Glamping over camping, are outdoor retailers missing the boat on the grow wearable tech category, and Combat Flip Flops! (26:26)Support those who support The Rock Fight! This weeks partners: Ibex, Fjallraven, Royal Robbins, Lems Shoes, Conatus Counsel. (30:37)Pre-holiday blues? Three surveys dropped this past week painting a relative gloomy picture of the upcoming holiday shopping season. (35:32)Are US outdoor brands at risk overseas? A new article from The Guardian details challenges being faced by US fashion brands, are outdoor brands facing the same challenges? (39:20)For The Parting Shot Producer Dave offers an update on the roll out of Columbia's campaign and rebrand. (44:42)Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

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Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of outdoor culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.