How Liberty Media Took Over Formula 1: Inside the Deal With the Man Who Bought F1

What does it take to steer one of the world’s most iconic sports properties through a high-stakes transformation? For Greg Maffei, it meant navigating tense negotiations, decoding power dynamics, and learning to read the room, sometimes quite literally.In this episode, Greg unpacks the behind-the-scenes moments that almost derailed the Formula One deal, the trust-building that kept it alive, and what he learned from working alongside legends like Bernie Ecclestone. From reading subtle negotiation cues to betting on bold strategies like Drive to Survive, it’s a deep dive into patience, perspective, and leadership under pressure.IFS - award-winning Asset & Service Management software👉 Reimagine your operations at https://hppod.co/ifsai Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders. Hosted on Acast. See acast.com/privacy for more information.