251: A Guide To Product Led Growth For SaaS Founders - With Wes Bush
Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers. The Show Notes •Product-Led Institute •Product-Led Growth book • The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick • Kyle Poyar of OpenView interview •Blue Ocean Strategy book •Wes on LinkedIn •Wes on Twitter •Omer on LinkedIn •Omer on Twitter Enjoyed this episode? •Subscribe to the podcast •Leave a rating and review •Follow Omer on Twitter Need help with your SaaS? •Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. •Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. •Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.