Insights Beyond Industry: ROI Wisdom with Oliver Tate

In this episode of the SaaS Sales Performance podcast, join us as we welcome Oliver Tate, Global Head of Growth Enablement at Dentsu.With a diverse background in computer science, consulting, and sales training, Oliver explores the critical theme of ROI in sales enablement.Gain insights into the challenges and lessons Oliver brings from various industries, emphasising the importance of aligning enablement with business objectives.Explore a three-step framework for impactful enablement as Oliver shares valuable perspectives.

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B2B SaaS sales are changing in real-time, and conventional wisdom is becoming quickly obsolete. On the SaaS sales performance podcast, we’ll provide you with the practical tools you need to take advantage of this rapidly changing environment. We read the latest research so you don’t have to. Our masterclasses are distilled down into indispensable practical advice, and we speak to the experts on the front-lines. This is the podcast for anybody wanting to be on the cutting edge of SaaS sales.