Mastering the CRO Role: Sales, Strategy & AI with Martin McKay
In this episode of the SaaS Sales Performance podcast, we sit down with Martin Mackay, Chief Revenue Officer at Versa Networks, to explore the evolving role of the CRO in today’s rapidly changing sales landscape. With a career spanning executive leadership, venture capital, and turnaround strategy, Martin brings a unique perspective on resilience, productivity, and the intersection of sales and technology.Martin dives into the impact of AI on sales, the challenge of selling in an era where buyers are more informed than ever, and why customer success is now just as critical as new business growth. He also shares his views on navigating market volatility, building high-performance teams, and the delicate balance between leadership accountability and empathy.From strategic vision to hands-on execution, Martin’s insights offer a masterclass in modern revenue leadership. Tune in to learn how the CRO role is shifting and what it takes to thrive in this new era of B2B sales.