Why Being Data-Informed, Not Data-Led, Is Key to Success with Ben Elijah

You need to be data-informed, not data-led. Here to explain this crucial difference is sales enablement expert Ben Elijah from Ardoq. Ben is on a mission to ditch the old method of enablement and implement a customer-centric strategy that emphasises the importance of repeatable and scalable processes. Citing his universal framework for producing a sales readiness score, and underlining the power of micro-learning, Ben’s ruthless focus on outcomes is guaranteed to help you deliver results.

Om Podcasten

B2B SaaS sales are changing in real-time, and conventional wisdom is becoming quickly obsolete. On the SaaS sales performance podcast, we’ll provide you with the practical tools you need to take advantage of this rapidly changing environment. We read the latest research so you don’t have to. Our masterclasses are distilled down into indispensable practical advice, and we speak to the experts on the front-lines. This is the podcast for anybody wanting to be on the cutting edge of SaaS sales.