5 Things You Must Do To Boost Email Open Rates & Close Deals Faster | James Boreham - 1659

Writing intriguing, trustworthy e-mail content in today’s market can feel like a losing game. How do you stand out from the crowd without resorting to gimmicks (which doesn’t work anyway)? Enter your host Donald Kelly and our guest James Boreham with five tips on creating e-mails that create unforgettable first impressions your clients will still be talking about years later (true story!).  Current Challenges In Email Prospecting People are flooded with information. When you reach out to someone, you’re just one out of so many notifications they’re going to see that day Buyers are burned out when it comes to e-mail. E-mail prospecting is up 30% since the beginning of the pandemic, but reply rates are down 50% Do These 5 Things to Boost Your E-mail Open Rates 1. Use short, intriguing subject lines. Most e-mails are viewed on mobile devices. On a smaller screen, only a small amount of text makes it to your prospect’s eyes before they decide whether it gets opened or goes to the trash. TRY THIS: Send the e-mail to yourself before it goes out. Does it look like marketing fluff? Or does it look important? 2. See the prospect as your equal. Even though you might be reaching out to prospects who have a lot of experience in their field, you are the expert in YOUR field (which is your product). Don’t condescend, but don’t beg either. Know the worth of your information and your product to become a trusted advisor who commands respect.   3. Do your homework. Personalize your content to show that you’ve taken the time to get to know their business and their needs. Impress your customer with your hustle and commitment (without sacrificing the natural flow of the e-mail). TRY THIS: Check out the careers page on the company’s website. Get a sense of what roles and responsibilities exist so you can understand your prospect’s needs. 4. Stay actionable and objective. Don’t be too “sales-y”. Talk in terms of facts and keep things clear. Don’t add so much personality that your prospect loses the plot.   5. Follow up with one-liners. Don’t try to reinvent the wheel - one-liners work! Use them to connect

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I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!