The 3x3 Sales Coaching Method | Matt Doyon - 1753

Are you ready to boost your sales performance to the next level? You can start by taking ownership of your professional development. Stop waiting for the company to provide the necessary training and build your sales skills yourself.  How can you do this? In this episode of “The Sales Evangelist Podcast,” host Donald Kelly speaks with Matt Doyon, a seasoned sales leader, on the game-changing concept of the 3x3 coaching methodology. Matt shares his experiences and insights to show how this coaching framework can revolutionize sales training and improve performance. Hear why sales representatives must take ownership of their skill development for tangible results. Matt Doyon's Background During his tenure at Rock Content, Matt Doyon pioneered the "three by three coaching" method.  With a focus on empowering individual sellers, Matt's approach emphasizes skill development, accountability, and personal ownership of the coaching process. The Three-by-Three Coaching Method Explained At the core of the three-by-three coaching method lies the belief that individual sellers are the owners of their coaching process.  This framework provides guardrails to enhance accountability and drive skill development.  The first "three" refers to the skill category - technical, professional, and personal skills. These categories encompass core sales skills, professional skills like time management, and personal skills such as emotional intelligence and growth mindset. The "par" methodology governs the second "three" by outlining the point of focus, action plan, and results. This empowers sellers to identify specific areas for improvement, create actionable strategies, and measure the tangible impact of their efforts. Real-life Success Stories Matt shares a compelling success story where a struggling sales rep was able to identify and...

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I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!