This Is Why Your Cold Calls Are Not Working | Ryan Pereus - 1806

Mastering the art of cold calling is a challenge, but it's a skill that can transform your sales game. If you're looking to level up your sales techniques, this episode of 'The Sales Evangelist Podcast' is a must-listen. In this episode, I had the pleasure of discussing with Ryan Pereus, CEO and founder of Superhuman Prospecting, the practical application of cold outreach methods in building effective sales pipelines. Tune in and get ready to implement his special cold-calling techniques.  Ryan Pereus' Background Ryan Pereus is an established figure in the sales development space, having dedicated the past seven years to mastering the intricacies of cold calling in the B2B marketplace. He is the CEO and founder of Superhuman Prospecting, a company he created that emphasizes perfecting cold outreach strategies using a USA-based team.  Ryan's passion for cold calling and innate talent have allowed him to manage approximately 80 to 100 monthly campaigns.  Based out of Philadelphia, his journey and expertise in the cold calling domain have made him a valuable resource for teams and individuals looking to enhance their sales outreach efforts. Understanding Product Relevance The key to effective cold outreach is understanding what makes a product relevant to the target market.  Starting at 5:09, you'll hear my guest, Ryan, discuss why product relevance determines the success of a cold call campaign. He'll also reveal a fascinating case that enabled his team to secure approximately 100 monthly meetings, underscoring the transformative power of hyper-relevant solutions in appointment settings. The Four Pillars of Cold Call Success At the 7:09 mark, Ryan breaks down the four essential elements for successful cold call campaigns: 1. Product Relevance  2. Target Market Accuracy 3. Strength of Messaging 4. SDR Execution Tune in to hear how these four elements can create a highly effective cold outreach campaign, ultimately improving connect rates and sales conversion. Real-Time Sales Coaching and Script Development We discuss the importance of training SDRs in crafting and executing a strong sales script.  Role-playing, listening to call recordings, and real-time feedback can provide invaluable insights for refining outreach approaches. This targeted sales coaching ensures that SDRs are well-equipped to engage decision-makers. "You just have to adapt and realize that sometimes cold calling isn't just about the market saturation or the fact that it doesn't work. It's about the fact that the product or service is no longer as relevant as it used to be in

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I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!