Three Overlooked LinkedIn Practices You Need To Adopt | Brandon Lee - 1766

How do you move beyond having a network of connections on LinkedIn to leveraging it to drive meaningful conversations and opportunities? In this episode of “The Sales Evangelist Podcast,” host Donald Kelly chats with Brandon Lee, the founder of FistBump, on the best practices for maximizing your impact on LinkedIn.  Discover powerful techniques for engaging with prospects, creating compelling content, and establishing genuine connections that lead to tangible results. Tune in to hear essential strategies for utilizing LinkedIn to drive sales success. Brandon Lee’s Background Brandon founded Fist Bump, which offers a done-for-you and done-with-you model aimed at C-suite sales leaders looking to leverage LinkedIn more effectively.  The service appeals to individuals seeking guidance on improving their LinkedIn utilization and those lacking the time to do it themselves. LinkedIn as a Sales Tool Donald and Brandon discuss the critical role of LinkedIn in B2B sales and business. They tackle the common issue of professionals failing to effectively utilize their LinkedIn connections after making them, highlighting the need for a more strategic approach to networking and relationship-building on the platform. Best Practices for Utilizing LinkedIn Brandon emphasizes the importance of adopting a networking, rather than a purely sales-driven, mindset when using LinkedIn.  He shares the challenges of coming across as just another demanding voice in the crowd and advises on shifting from a lead generation to a demand creation mindset. Creating Intriguing Content Brandon stresses the significance of sharing educational and informative content that resonates with buyers, regardless of whether they are currently in the market.  He delves into the strategy of transforming valuable customer insights into engaging social posts and provides examples of how to

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I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!