How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)
Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right. Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company. In this episode learn more about: When product led growth is applicable to a startup Best practices for adding sales to a PLG company How freemium intersects with PLG How to specialize outbound salespeople The three acts of acquiring customers The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.