Innovation - Blind luck or science (Part 1)

Join us on this fantastic part 1 of 2 interview with Tony Ulwick, pioneer of the Job theory and inventor of Outcome-Driven Innovation. We get to uncover the truth around innovation and get clarity how organisations should be approaching innovation for optimal success. In this part 1 episode we will be covering:What innovation really means, how types are innovation are defined, and why this is so important for success.We learn about what led Tony to discovering his scientific approach to innovation and how it developed to what it is today.We learn about how a popular approach to innovation (ideation) is fundamentally flawed, and how a needs based approach is more likely to lead to success.And finally we get to hear about where organisations should be focusing their efforts amidst all the noise around innovation in the industry today.

Om Podcasten

Welcome to The Search for Clarity, a podcast focused on empowering clarity in leadership and execution. Hosted by Richard de Kock, a seasoned Cloud Strategy & Operations Executive Advisor and an Executive & Leadership Coach at www.coachingwithrichard.co.uk. This podcast is a treasure trove of insights for professionals navigating the complex world of business transformation and leadership. Each episode, we sit down with leading industry thought leaders, individuals who have made significant contributions in their fields, to dissect and understand the intricacies of successful transformation. Our conversations aim to cut through the noise, offering clear, actionable insights for senior transformation leaders, consultants, managers, and any professional eager to make a tangible impact in their domain. Whether you're looking to refine your strategy, enhance your leadership skills, or simply gain a deeper understanding of transformation dynamics, "The Search for Clarity" (www.searchforclarity.com) is your go-to resource for guidance and inspiration from the best minds in the industry.