#7 Startup lessons from 2x international expansions at Spendesk
(00:00) Intro (00:50) Feedback from listeners(03:00) Podcast starts - intro to Alfie's journey(06:00) Three takeaways (06:30) Customer Development vs Acquisition Go-To-Market motions(14:00) Who to send abroad for international expansions(16:00) Speed of feedback(18:15) Identifying whether you're lacking PMF vs Go-To-Market fit(20:00) The email we used to get our first 50 customers(21:45) Leveraging your strengths to finding your first customers(24:00) The PSP framework to pivots: Product / Segmentation /Positioning (27:50) How to know which pivots you need to make(29:00) The flaws of A/B testing(33:00) Framework for learning: 70% doing 20% self-directed 10% asking others(34:50) The cook vs chef dynamic(37:00) Why Chris disagrees with the 70/20/10 learning framework(40:00) Context of advice is more important than the advice itself(42:00) Customer development process in more detail(43:00) Three key takeaways of the pod (43:30) Links to newsletters and where to find us(The email that got us our first 50 customers)(Four Steps to an Epiphany)(The chef vs cook principle) Get full access to Learn AI with Alfie at alfiemarsh.substack.com/subscribe