Evolution of Search Behavior | Giulia Panozzo (Neuroscientive) & Garrett Sussman (iPullRank)
In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions. Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond. (00:33) - Welcome to The Search Session (00:48) - Meet Our Guests: Giulia Panozzo & Garrett Sussman (02:36) - The Evolution of Search Behavior (08:13) - The “Messy Middle” in Search (12:37) - Authority Bias & Trust in Search Results (16:42) - Biases in SEO Testing (24:55) - The Power of Brand Familiarity (36:03) - SEO & Holistic Marketing Strategies (46:56) - The Fun QuestionnaireWhere to find Giulia Panozzo LinkedIn: /giulia-panozzo X: @SequinsNsearch Website: Neuroscientive.comWhere to find Garrett Sussman LinkedIn: /garrettsussman X: @garrettsussman Website: iPullRank.comWhere to find Gianluca Fiorelli LinkedIn: /gianlucafiorelli X: @gfiorelli1 Bluesky: bsky.app/profile/gfiorelli1.b... Website: iloveseo.netMade with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: Advanced Web Ranking