575: Melanie Deziel - How to Generate Unlimited Content

I’ll admit, as someone who is constantly creating content, I’m often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose. With all the formats available to us now, how can we get our message out, support our business, and still keep ideas fresh, new, and interesting? Most people gravitate to formats they’re most comfortable in. I, for one, much prefer audio over writing. So how can we Creative Warriors stretch ourselves and not just benefit from unfamiliar formats, but feel confident in them, too?  To help us dig into how to tap into unlimited content ideas, I’ve brought on author, speaker, and online educator, Melanie Deziel. Melanie Deziel is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.  Melanie believes that with the right framework, everyone is capable of creating unlimited content. To learn how to ignite your story fuel, download this episode now. THE WARRIOR OF SYSTEMS “Do the work, before the work.” - Melanie Deziel Highlights - With the right framework, everyone can strengthen their content creating muscles.  Don’t create content just to create content. It needs to drive your purpose.  Every piece of content is made up of focus and format.  A lot of online search is people looking for process-based, or how-to, content.  The best way to tell a story is to find one example that makes the case for your point and tell that smaller story in great detail. Adding a personal opinion can be a helpful tool for differentiating content.  Repurposing and reformatting existing content is a good place to start in unfamiliar formats. Guest Contact - Melanie's Website Melanie's Instagram Melanie's Twitter Melanie's Book: The Content Fuel Framework: How to Generate Unlimited Story Ideas Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Everybody Writes by Anne Handley Start with Why by Simon Sinek Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Sponsor- RSM Marketing Guide- 7 Tips to Get 10X More Leads From Your Website

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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal. Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.