Balancing Creative and Data Driven Decision Making in SEO with Kevin Gichane

Balancing creative and data driven decision making in SEO with Kevin About Kevin:I am Kevin Gichane, aka Getcha SEO, a Nairobi-based freelance SEO and Content Writer with over 5 years of experience helping clients drive converting traffic to their websites. I also love playing ping pong a lot! Where to find Kevin:@GetchaSEO on Instagram @Getchaseo on X Kevin on YouTube About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Resources used for episodeThe Freelance Coalition is the central point of support for BIPOC FreelancersCheck out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode:Season 5 Sponsors are BrightLocalThis season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. For those new to local SEO, or even if you're a seasoned pro, BrightLocal also offers a wealth of free, interactive courses via its Academy. Learn from industry experts such as Claire Carlilie, Greg Gifford, Niki Mosier on topics spanning local link building, keyword research, GBP Optimization and many more. Boost your confidence, master the field, become a certified professional. SEO Mindset podcast listeners can also take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when you go on to take up a subscription at the end of...

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The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.