How to Approach Google's SEO Patents with Intelligence [Episode #4]

In this episode, we welcome Hubspot’s Victor Pan who rants all about how SEOs don't approach Google patents correctly. We get into: *The various reason why an SEO-related patent might exist *The fallacy in assuming all Google SEO patents are active *Why thinking Google’s patents are there to throw us off is incredibly stupid There a slew of reasons why Google might write a patent. Assuming that any given patent must be a part of the algorithm is a bit silly and doesn't consider the wide array of reasons a company creates a patent. At the same time, thinking Google is trying to throw us off their scent by releasing patents is equally absurd. Resources: Victor Pan Twitter Account: https://twitter.com/victorpan

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!