Why Do People Still Have Unrealistic SEO Expectations? [Episode #26]

Diana Richardson joins the podcast to share her thoughts on why people have unreasonable SEO expectations: * The cause of clients having incorrect expectations about SEO * The investment needed to be successful with organic search * How the search results themselves contribute to unrealistic SEO expectations People have had unrealistic expectations about SEO for years. The question is, what does this say about how people see SEO, and why has this unrealistic outlook persisted for the past two decades?! We dive into what caused and is causing people to think of SEO in unrealistic ways and how the problem is being perpetuated. Here's a summary of what we discussed.

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!