Why E-A-T Matters For Ranking [Episode #56]

Glassdoor SEO, Colt Sliva, joins the SEO Rant Podcast as we dive into how E-A-T plays into ranking despite it not being part of the algorithm per se: * Why E-A-T and ranking goes far beyond just links * How E-A-T factors into ranking despite there not being an E-A-T score * The role of machine learning on ranking While there is no E-A-T "algorithm" - Google is using machine learning to profile sites in order to match the site to its understanding of what good and quality content looks like. E-A-T as a score is not a thing but E-A-T as an alignment to a profile constructed by machine learning is! There seems to be a lot of misunderstanding around this topic (and around the idea of meta structures impacting rank without them being a direct ranking factor). All the more reason why the conversation in this episode of the podcast is an important one! Listen as Colt and the show's host, Mordy Oberstein, get into the thick of it!

Om Podcasten

The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!