Why Search Marketers Need to Consider CRO [Episode #54]

Jonathan Berthold joins the SEO Rant Podcast to tell us why SEOs need to take CRO into account. * The need for SEOs to think about CRO * Why SEOs often don't think about CRO * How to define SEO so that it includes CRO SEO is becoming increasingly siloed. The danger here is that the larger context gets lost really easily. The end goal of SEO is a business goal - it's to help sites generate revenue. Without taking the larger context into account we as SEOs can't truly help sites. That larger context is CRO. Join Mordy Oberstein and Jonathan Berthold as they discuss the relationship between SEO and CRO.

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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!