The One Where We Chat To Jasmine Granton About Landing PR Links Without Spending A Ton Of Money
Think you need a large budget or unlimited resources to launch a successful digital PR link building campaign, think again! This week, Sarah chats to the super wonderful Jasmine Granton, Digital PR Consultant at Aira Digital, about how you can get links and digital PR coverage on a budget. They also cover newsjacking, when to bin a failing campaign, when to revamp a failing campaign, common reasons why campaign fails, favourite PR campaigns, examples of bad PR campaigns etc. Also, if you are a fan of the US TV show Friends, then this weeks feature is for you. See if you can beat Jasmine, word of warning, there is a forfeit... Resources Digital PR Campaign examples (https://twitter.com/DigitalPREx) Content Curate (https://searchvalley.co.uk/blog/) Pornhub's Dirtiest Beach Campaign (https://www.forbes.com/sites/curtissilver/2019/08/27/pornhubs-dirtiest-porn-ever-campaign-seeks-to-clean-up-our-nasty-beaches/#5e99661e765e) Brewdog's Pink Beer For Girls Campaign (https://www.theguardian.com/business/2018/mar/06/brewdog-pink-beer-for-girls-punk-ipa) People Per Hour & Girl Boss (https://www.huffingtonpost.co.uk/entry/why-the-phrase-girl-boss-needs-to-be-cancelled_uk_5dc3eabee4b0d8eb3c902012?8ud) Infogram (https://infogram.com/)