The One Where We Discuss Creating Content For Both Search Engines & Humans With Abby Reimer
We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love.Resources from the episode:Hemingway App - https://hemingwayapp.com/Thruuu - https://app.samuelschmitt.com/Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277Where to find Abby:Twitter: https://twitter.com/abbyreimermplsLinkedIn: https://www.linkedin.com/in/abby-reimer/---Episode SponsorThis season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:Website - https://www.screamingfrog.co.uk/LinkedIn - https://www.linkedin.com/company/screaming-frog/Twitter - https://twitter.com/screamingfrogYouTube - https://www.youtube.com/c/ScreamingFrogSEOFacebook - https://www.facebook.com/screamingfrog/---Episode TranscriptSarah McDowell: Hello, and welcome to the Women in Tech SEO podcast. I am very excited that we are back for season three. I am Sarah McDowell, an SEO content executive and your host for today. Joining me, I have Abby Reimer, SEO manager at Uproer, to talk about creating content that humans and search engines love. Hello, Abby.Abby Reimer: Hi, Sarah. Thank you so much for having me. I'm so excited to be here.Sarah: Thank you very much for joining. How are you doing?Abby: I'm fabulous. I'm ready for fall, crazy enough. I have my fall candles and a sweater on. I'm ready to go.Sarah: Ready for the autumnal? Is that the word? Is that the right word?Abby: Yes. I am very ready especially being from the Midwest. That's wild. Usually, summers are too short. No one wants them to end. This year, I'm ready for the smell of fall, ready for the seasons to switch.Sarah: To kick things off, I think a good place to start is if you can give our audience a brief overview of yourself and how you got into this wonderful world of SEO.Abby: Yes, absolutely. I am an SEO manager at Uproer, which is a search marketing agency in Minneapolis. We focus on e-commerce and tech companies. How I got here is a little interesting. As you probably know, if you're in SEO, it's something you stumble into. There's no degree for it. It's just interesting how many different paths there are. I graduated with a PR and writing degree and got a general marketing role.It was through that that I was working a lot on a blog. I'd worked a lot with email and social and promoting it on different channels. I noticed one week that one of our blogs was doing really r traffic. I was like, "I didn't promote this. What is happening here?" I was so confused. I looked at analytics. I saw that Google organic was the top channel that week. That question that I typed into Google, it's very meta, but I googled, "How do you show up in Google? How do...