The One Where We Discuss New Websites, Content & SEO With Paula Alexander
This week Hannah and Sarah chat with Paula Alexander, Managing Director at The Content Marketing Team and Co-Founder of Holiday Cottage Compare. Paula focuses on creating quality content that has real purpose and engages the intended audience, and has had real SEO success with her holiday cottage company. This episode they cover topics including; when you should be thinking about SEO in a website redesign, when you need a new website versus focusing on better content (and vice versa), prioritising what pages to optimise, best content tools etc. Also, Sarah and Paula go head to head in this week's 'guess the year' feature. Can you beat them? Only one way to find out...