The One Where We Discuss Relevancy In Digital PR With Beth Nunnington
In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR.Where to find Beth:LinkedIn: https://www.linkedin.com/in/bethenynunnington/Twitter: https://twitter.com/bethnunnington/Resources from the episode:Free relevancy toolThe Drum article---Episode Sponsor:This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:Website - https://www.screamingfrog.co.uk/LinkedIn - https://www.linkedin.com/company/screaming-frog/Twitter - https://twitter.com/screamingfrogYouTube - https://www.youtube.com/c/ScreamingFrogSEOFacebook - https://www.facebook.com/screamingfrog/---Episode Transcript:Areej AbuAli: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast. My name is Areej AbuAli and I'm the founder of Women in Tech SEO and I'm your host in today's episode. Today's episode is all about relevancy in digital marketing and joining me is the brilliant Beth Nunnington who is the PR director at Journey Further. Hey, Beth.Beth Nunnington: Hi, Areej. How are you?Areej: I'm good. How are you?Beth: Yes, I'm good, thank you. I'm very excited to be having this conversation, to be having this chat.Areej: Yes, I'm so excited to have you on board. I love the Journey Further team. I'm part of the book club and I'm a huge fan of everything that you do. I recently joined your conference as well. I think it was a week ago?Beth: Yes, I saw you were there actually.Areej: Yes, I have so much stuff for everything you and the team produced. I'm excited to have you here with us.Beth: Thank you, that's fantastic. I'll have to let the marketing team know because they did put a lot of effort into that event. I'm glad you enjoyed it, I thought it was great as well.Areej: Yes, awesome. Well, can you let everyone know a little bit about yourself and how you got into the world of SEO?Beth: Yes, of course. I'm Beth, as she said, I'm the PR director here at a performance marketing agency, Journey Further. I was the first person into the PR team three years ago now, and now we're about to hit 25 people, which is fantastic. I'm very much in charge of the growth of the team, overseeing the running of everything that we're doing here and showing that we're delivering fantastic results for our clients. I my career in SEO over 10 years ago, now which does make me feel a bit old if I'm honest. I started as a new media exec for solicitors in Liverpool, so it's in-house.I was part of an internal marketing team that helped manage their external SEO agency. I wrote on-site content, I filmed a lot of video content as well and I manage their social media channels as well as...