The One Where We Discuss Starting Out In SEO With Dhriti Shashikanth
On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university.
Where to find Dhriti:
LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/
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Episode Sponsor
This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos
Where to find Novos:
Website - https://thisisnovos.com/
LinkedIn - https://www.linkedin.com/company/thisisnovos
Twitter - https://twitter.com/thisisnovos
Instagram - https://www.instagram.com/thisisnovos/
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Episode Transcript
Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. Joining me on today's show, I have Dhriti Shashikanth, Account Executive at Mindshare London, who is going to be talking to us about starting in SEO as a beginner and graduate from university. So welcome to the show.
Dhriti: Hi! Thanks for inviting me.
Sarah: Thank you for joining us. How are you doing? I mean, it's Thursday evening, Friday tomorrow. Have you got the Friday vibes going on?
Dhriti: 100%. It's been such a long and busy month so far and it's only the 8th. It's been a long, busy one but looking forward to the weekend.
Sarah: Well, it sounds like you pretty much deserve this weekend that's coming up then. To kick things off and to start this podcast, can you give our wonderful listeners a brief overview of yourself, what you do tell us a bit about you.
Dhriti: Sure. My name is Dhriti and I'm an account executive at Mindshare UK. So, I've been at my current agency for a little bit over four months, just past my probation, which is great and currently living in London. And I'm quite excited that COVID has finished or like sort of finished, but it's lovely to go out and meet people as well. So, I'm enjoying that side of things. Would you like to know anything more?
Sarah: I do have some quickfire questions.
[Quick Fire Questions]
Sarah: Well, I mean, I'm going to be Googling that after the show. I'm imagining our listeners will be as well. What would you say empowers you to be the brilliant woman that you are today?
Dhriti: I think it has to always be my role models. Definitely. I've been around so many strong women in my life. And I would probably say my mother and my grandmother are probably at the highest on that list. And I think my mum is just so hardworking and she's such a strong woman herself that I think it's inspired me to sort of getting to where I am in my career and work as hard as I've been working, so I would say, yes, it's my mother and other inspiring women in my field as well. My previous boss, Becky Simms, and of course, the Directors that I'm working with now in Mindshare as well, 100 per cent.
Sarah: What one bit of advice would you give women starting in the industry?
Dhriti: From my experience anyway, there seems to be a lot of women working in SEO. And I think it's just reaching out and speaking to people and joining the...