The One Where We Discuss The Evolution Of On-Page & Off-Page From Panda To BERT

This week, Sarah chats with Head of Digital Marketing at Informa Tech, also digital and tea enthusiast, Martina Simon, about the evolution of on-page & off-page SEO from Panda to BERT. First time hearing about either Panda or BERT? Don't fret as Martina goes into detail about both. First explaining what Google's algorithm update Panda is and how it effected websites and SEO, and then moving onto to discussing how Google uses machine learning (BERT) to better understand the queries people search for in its search engine. Side note... Anyone else think of 'Sesame Street' when talking about BERT? Can't just be us... After covering the basics, Sarah then asks Martina if and how BERT is impacting SEO, what we need to be doing differently as an industry, any disadvantages to BERT and her least favourite algorithm, including why. There is of course a feature and Martina comments that its the best quiz she has been involved with. There's only one way to find out if she is being sarcastic or not... Where to find Martina LinkedIn: https://www.linkedin.com/in/martinasimon/ Website: https://www.dontlaughyet.com/ Twitter: https://twitter.com/dontlaughyet Resources The Ten Types of Human Book (https://www.amazon.co.uk/Ten-Types-Human-New-Understanding-ebook/dp/B019CGXN06) The Great Hack (https://www.netflix.com/gb/title/80117542) The Social Dilemma (https://www.netflix.com/gb/title/81254224) Search Engine Land (https://searchengineland.com/) Moz Blog (https://moz.com/blog) Tea Quiz (https://www.teaforte.com/teanotes/tea-quiz-test-your-tea-knowledge)

Om Podcasten

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant). Website: https://www.womenintechseo.com/podcast/