S3E12: 'How Intentional Experimentation in A/B Testing Supports Privacy' with Matt Gershoff (Conductrics)

Today, I'm joined by Matt Gershoff, Co-founder and CEO of Conductrics, a software company specializing in A/B testing, multi-armed bandit techniques, and customer research and survey software. With a strong background in resource economics and artificial intelligence, Matt brings a unique perspective to the conversation, emphasizing simplicity and intentionality in decision-making and data collection. In this episode, Matt dives into Conductrics' background, the role of A/B testing and expe...

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Shifting Privacy Left features lively discussions on the need for organizations to embed privacy by design into the UX/UI, architecture, engineering / DevOps and the overall product development processes BEFORE code or products are ever shipped. Each Tuesday, we publish a new episode that features interviews with privacy engineers, technologists, researchers, ethicists, innovators, market makers, and industry thought leaders. We dive deeply into this subject and unpack the exciting elements of emerging technologies and tech stacks that are driving privacy innovation; strategies and tactics that win trust; privacy pitfalls to avoid; privacy tech issues ripped from the headlines; and other juicy topics of interest.