Trending Events on Social Media: When to Post and When to Hold Back

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode. Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise. We'll dive into: The impact of your social media presence during world events Key factors to consider before responding to trending topics Real-world examples of social media hits and misses The dangers of succumbing to trend pressure Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.   EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY  Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ==  The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

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Natasha, host of The Shine Online Podcast and Video Marketing Coach, helps you create strategic video content that doesn't take away from your business but FUELS its growth. Her goal is to share a simpler way to show up with confidence that isn't reliant on the latest trend or gimmicky hacks but a sustainable strategy.