Video content is changing... what's working on social media for business in 2025

Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this episode, I'm breaking down what’s working for my clients and me.    Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world. Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content.    Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.   EPISODE RESOURCES: Watch the full episode on YouTube: http://youtube.com/watch?v=2o5tZzoWDU8&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao  Watch the video about hooks on YouTube: https://www.youtube.com/watch?v=uXq6vVPNc4Y&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao  Watch the video about YouTube podcasts: https://www.youtube.com/watch?v=sXVkHAScZfY&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Om Podcasten

Natasha, host of The Shine Online Podcast and Video Marketing Coach, helps you create strategic video content that doesn't take away from your business but FUELS its growth. Her goal is to share a simpler way to show up with confidence that isn't reliant on the latest trend or gimmicky hacks but a sustainable strategy.