391: Taking Local Businesses Online: $500k in Sales in Year 1
How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?
And more importantly, could you apply the same strategies to help local businesses take their products online?
This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.
One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online.
So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.
What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.
Tune in to hear:
- How Dustin approached Ryan with a win-win partnership.
- The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.
- How they got their product into 50+ Walmart stores.
- And how anyone can apply the same online and offline marketing strategies into their own business.