Season 3/Episode 4: Marketing lessons learned from the Pumpkin Spice Latte

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off? Connect with Zoe York on Twitter: @ZoeYorkWrites

Om Podcasten

What's it really like to be a romance writer and a mom of two boys? Is working at a radio station all fun and games? How do they do it? Or maybe ... they actually don't. A weekly podcast hosted by sisters Zoe York and Amanda Young.