#377 Game changing products in the Magento ecosystem with Matt Parkinson

In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for retailers and content marketers and runs us through some of the problems that it can help to solve. He then discusses Magento 2.0, which was released in 2015. He gives us insights into the key updates and some of the exciting features of Magento 2.0 and explains how to migrate over to this latest version. Matt then goes on to talk about Apple payments and explains how paying with your iPhone, iPad, Apple Watch etc. will be the future of purchasing and gives us some insights into what this digital wallet service...  

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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.