#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren
On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.
On the show you'll learn:
- Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
- Why personalisation is a key part of customer experience and extremely important on mobile
- The impact of AI on personalisation, how it works and what it can do
- Tips for how businesses can implement AI
- How your approach to personalisation should differ depending on the vertical industry you operate in
Plus, as usual Jim provides his top tip/key takeaway for the audience.
If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.
See acast.com/privacy for privacy and opt-out information.