#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.  On the show you'll learn: - How Patrick was able to grow Strike Social quickly - How AI/Machine Learning can help with multi-variant testing  - What DV360 is - The trends Patrick sees coming in the next 24 months across the major social platforms - Patrick's tips to help you be more successful within your advertising? Plus, Patrick provides his top tip/key takeaway for the audience.  If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   

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Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.