#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon
On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.
On the show you'll learn:
- How to focus on the ideal client for your business
- Why it's important to move away from just working with anyone who has the cash
- How having ideal clients in mind can help you to focus in our your overall marketing message
- How you can create a demand for your services in a way that works for you
- Why relationships are extremely important in attracting and retaining clients
- How you can build relationships online
- The importance of nurturing and following-up with your contacts
- How to follow-up without being too intrusive
Plus Steve provides his key takeaway for the audience.
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