#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.  On the show you'll learn: - Why you should be split testing and how you can do so - Why user experience isn't just about improving your conversion rate - Why improving engagement with your visitors is important - Why it's harder to garner trust online today - Why the colour of buttons on your site should remain consistent through the users journey Plus Justin provides his top tip/key takeaway for the audience. If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.  

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Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.