#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.
On the show you'll learn:
- What earned media and consumer generated content is
- The difference between 1st party content and 3rd party content
- The benefits of consumer generated content
- Why consumers are becoming sceptical about influencer marketing
- How community marketing works for brands & how it differs from influencer marketing
Plus, Toby provides his top tip/key takeaway for the audience.
See acast.com/privacy for privacy and opt-out information.